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๐Ÿ‡ฟ๐Ÿ‡ฒ Zambiaโ€™s Tourism Performance

Zambia has recently emerged as one of Southern Africaโ€™s fastestโ€‘growing tourism destinations, recording over 2.19 million international arrivals in 2024 โ€” a 35% increase from 2023 โ€” and generating K319.5 million in nonโ€‘tax revenue, far above projections  Ministry of Tourism  Zambia Monitor.


๐Ÿ‡ฟ๐Ÿ‡ฒ Zambiaโ€™s Tourism Performance (2024โ€“2025)

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๐Ÿ“Š Comparison: Zambia vs. East African Leaders

Country
Tourist Arrivals (2024 est.)
Revenue Performance
Key Strengths
  • Kenya
~2.5โ€“3 million
Largest in East Africa
Safari industry, coast
  • Tanzania
~1.5โ€“2 million
High, second in region
Serengeti, Kilimanjaro, Zanzibar
  • Uganda
~1 million
Moderate niche revenue
Gorilla trekking
  • Zambia
2.19 million (+35% growth)
K319.5m nonโ€‘tax revenue
Victoria Falls, walking safaris

โ€œZambia Vibes is your gateway to Africaโ€™s wild heart: thundering Victoria Falls, walking safaris in South Luangwa, canoe trails on the Zambezi, and untouched cultural stories most tourists never see. All tours hand-picked and bookable in seconds.โ€

A group of Zambia elephants, including a baby elephant in the middle

A group of elephants

๐Ÿ”‘ Key Takeaways

  • Zambia is catching up fast: While Kenya and Tanzania still lead East Africa, Zambiaโ€™s growth rate is among the highest in Africa.
  • Adventure & nature are Zambiaโ€™s edge: Victoria Falls, walking safaris, and river expeditions differentiate it from East African competitors.
  • Government support matters: Policy reforms, infrastructure investment, and marketing campaigns are fueling Zambiaโ€™s rise.

๐Ÿ‘‰ In short: Kenya remains East Africaโ€™s tourism leader, but Zambia is now a serious contender in Southern Africa, with record arrivals and revenue growth.

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Discover the wild heart of Zambia ๐ŸŒ. Feel the thunder of Victoria Falls, raft the raging Zambezi, and soar above breathtaking landscapes in microlight flights. Embark on thrilling safaris in South Luangwa and Lower Zambezi, where lions, elephants, and leopards roam free. With expertly guided tours, every moment fuels adrenaline and wonder. Zambia isnโ€™t just a destination โ€” itโ€™s pure adventure. ๐Ÿฆ๐Ÿ”ฅ๐ŸŒŠ
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